This programmatic area ensures that grassroots markets are more integrated with the global market through digital interventions. Projects under Markets & Social Enterprises aim to empower grassroots businesses to access global markets and vice versa. They also aim to promote and strengthen entrepreneurship within marginalized and digitally-excluded communities through digital interventions, thereby serving the cross-cutting goal of society-wide digital inclusion. Projects in this area also help non-profit organizations and civil society organizations working for digital inclusion or contributing to the preservation of culture, heritage, environment, and natural resources.